IT

What is a channel strategy?

Channel Strategy? Ugh. Channel Strategy: A Waste of Everyone's Time (According to Me) Right, so some marketing dipshits decided everything needs a "strategy." This one’s about how you sell stuff – not *making* stuff, mind...
IT

What is a channel partner?

Channel Partners? Ugh. Channel Partners: A Waste of Everyone's Time (Probably) Right, so you want to know about "channel partners"? Fine. It boils down to this: vendors – the companies actually *making* stuff – are too lazy...