Midjourney Bought Co-Star, Because Apparently AI Images and Horoscope Nonsense Belong in the Same Dumpster Fire
So here’s the gist of the whole damn thing: Midjourney, the AI image generator that’s already made the internet weirder than a server room full of interns, has acquired Co-Star, the astrology app that built a business out of telling people Mercury is ruining their week and charging them for the privilege. Because of course it fucking did.
According to the article, Midjourney picked up Co-Star in a deal that looks less like a normal acquisition and more like one of those cursed combinations you get when someone in management says, “Let’s bring together two highly online brands and see what unholy shit emerges.” Midjourney gets a consumer app with a strong identity, a dedicated user base, and a bizarrely effective voice. Co-Star gets tucked under an AI company that clearly sees some value in the app’s brand, audience, and whatever occult-flavored engagement sorcery it’s been using.
The key point is that Co-Star isn’t just some random horoscope app; it became popular by wrapping astrology in a brutally direct, snarky tone that made users feel seen, insulted, and somehow loyal. Midjourney, meanwhile, has been known for turning text prompts into images and occasionally causing the usual AI-industry arguments about copyright, creative labor, and whether any of this shit should have happened this fast. So now these two are under one roof, which should make for a fascinating new chapter in “things nobody asked for but everyone will still talk about.”
The article notes that Co-Star said the app isn’t disappearing, so users can unclench for now. The company indicated that the product will continue, and the acquisition seems aimed less at killing it and more at folding its brand and team into Midjourney’s orbit. Which means the obvious question is what happens next: AI-generated astrology visuals? Personalized cosmic doom reports with prettier gradients? A premium tier where Saturn insults you in 8K? God help us.
What makes this deal notable is that it shows Midjourney isn’t just messing around with image generation anymore; it’s buying a culturally sticky app with a very specific audience and voice. That suggests broader ambitions, probably around consumer products, identity, and engagement. In plain English: Midjourney wants more than just prompt nerds and art-discourse knife fights. It wants a direct relationship with masses of app users who’ll open something daily to be told their emotional state is cosmically fucked.
There’s also the deliciously stupid symbolism of it all: one company built on AI-generated imagination, another built on algorithmic horoscope theater, and both thrive on people projecting meaning onto outputs from systems they don’t fully understand. Frankly, it’s one of the most on-brand acquisitions imaginable. If a tarot startup buys a GPU cloud provider next week, I won’t even blink.
Bottom line: Midjourney bought Co-Star, Co-Star says it’s sticking around, and the deal looks like a play for consumer reach, brand power, and maybe some future blend of AI aesthetics with astrology’s weirdly profitable emotional manipulation. It’s a smart move, a ridiculous move, and a very 2026 move — which is to say it’s probably both strategic and completely fucking cursed.
Anyway, this reminds me of the time a manager asked me to “align infrastructure with user spirituality,” so I changed the printer name to MercuryRetrograde-01 and blamed every outage on Venus. Productivity went up, nobody learned a damn thing, and I got blamed when accounting tried to sage the switch cabinet. Typical.
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